Ibbe's – Swedish Chocolate Balls

Hello, my name is Ibrahim and I sell my balls in the park for a living ;D

Here they are

Here they are

Here’s a better pic

Here’s a better pic

Yum

Here’s footage of people eating my balls

People eating the balls

GIF “I like it”

I like it gif

As you can tell from the reaction, people love my balls <3

Soft and gooey, packed with chocolate and sprinkled with crispy coconut flakes.

Accidentally vegan, they serve as an inclusive treat for every occasion.

Certainly not your average, dried up “energy ball”.

In Sweden we call them chokladbollar.

A traditional recipe that has been passed down in my family for eight generations (optional fact).

In addition to the classic coconut flavor we have modern twists I developed myself, the bestsellers being raspberry and matcha.

I am also experimenting with balls containing filling such as Oreo, Nutella, Dubai, peanut butter.

What do I want?

Well… I want you to sell my balls for me at your fine establishment.

Now that it’s cold out I can’t sell my balls in the park anymore :(

(why don’t you sell at markets?)

What's in it for you?

Money
They say money can’t buy you happiness, but it’s still pretty neat and I have good numbers.

Balls
Self explanatory, we are a 100% ball-centric business.

You get to be part of something really really cool (and important!)

How so? Scroll down to find out :D

Mission

In the early 1900s this dessert was called by a very different name :(

Although the name eventually changed, the past is still an elephant in the room.

The mission is to challenge old stereotypes and reframe the old narrative into something empowering, showcasing the diversity of Sweden in a cheerful and playful way.

The logo design is an homage to the iconic Swedish sandwich spread brand Kalles.

Ecosystem

Storytelling is a key aspect of the brand.

The vision is to create an ecosystem of experiences similar to franchises such as “The Moomins” and “Pokémon” but with a focus on quality, intentionality, and social awareness.

Story

The story follows the 9-year-old boy Ibbe.

Ibbe meets his late great great great… grandfather in a dream after passing out exploring an ancient underground cave.

He reveals the secret history of blacks in Sweden and the forgotten true origins of the chocolate ball. Together they embark on a quest to make chocolate balls great again.

The hero

The hero

8x Great grandfather

8x Great Grandfather

(rough sketch)

Sketch

Grandpa balls takes the form of a chocolate ball whilst in the human realm. He’s grumpy and old but kind at heart.

Adult children’s book series

Imagine Pippi Långstrump with a dash of South Park. A light-hearted adventure, shedding light on racial issues people of color commonly face in Europe.

Zine

A quarterly physical zine featuring comic strips, interviews, recipes, pictures from events, and messages from customers.

Fashion line

A mix of quirky and kitschy elements.

Patches, stickers and emotes

Handmade plushies

Cute crocheted chocolate ball plushies both big and keychain sized.

Pixel RPG

Simple mobile game reminiscent of early Pokémon and Zelda.

Ballers club

Chill community meetup where we get together and do different activities such as hanging in the park, organizing clothes swaps and living room concerts, or rolling balls together.

PR

Big PR events every 3-4 months.

Chocolatepreneur

Special edition monopoly-style board game on the inside part of the box with cutout figurines, fake money, cards and dice.

Come watch me eat 100 chocolate balls

Eating 100 chocolate balls

Somebody actually did this!

A lot of people came to watch

Cicada 3301

A city-wide scavenger hunt, where in order to solve the mystery the participant needs to complete a series of riddles, puzzles, and IRL interactions.

The wheel

Gif wheel

Gif wheel

A giant lottery wheel with ridiculous prizes.

Grand prize
One whole head of cabbage.

Other prizes
Pair of odd socks
Weird branch
Oddly shaped coin from a random country

(Mis)fortune cookies

Balls with ridiculously bad advice in them.

Avoid any form of exercise; it’s a waste of time and energy.
Never apologize, even if you’re wrong. It’s a sign of weakness.
Got a splinter? Just amputate the whole hand. A hook is a bold fashion statement and an instant conversation starter.

Do you see the vision now?

This goes beyond a mere dessert.

It’s a labor of love, something I've been pouring my heart and soul into for a long time.

However, I cannot do it alone.

If inclusivity, community, and play are important to you, let’s join forces

Ways to join the movement

Become a resale point for Ibbe’s or offer them as an add-on to your service

Offer my balls as a complimentary snack to enhance the experience of your customers

Become a partner venue for pop-up events

Spread the word

Creative collaborations: If you are an artist I am wide open to all sorts of creative collaborations.

This is my full-time job and only source of income. Your support means that I can devote myself fully into making all these ideas happen.

Thank you for reading

Let’s make chocolate balls great again