WELCOME
Hello, my name is Ibrahim and I sell my balls in the park for a living ;D
Here’s a close up
Different angle”
...and here’s a bunch of people eating my balls
Yum
As you can tell from the reactions, people love my balls ♡
WHAT DO I WANT?
Well… I want you to sell my balls for me at your fine establishment.
Now that it’s cold out I can’t sell my balls in the park anymore :(
(why don’t you sell at markets?)
WHAT'S IN IT FOR YOU?
Money
They say money can’t buy you happiness, but it’s still pretty neat and I have good numbers.
Balls
Self explanatory, we are a 100% ball-centric business.
You get to be part of something really really cool (and important!)
How so? Scroll down to find out :D
MISSION
In the early 1900s this dessert was called by a very different name :(
Although the name eventually changed, the past is still an elephant in the room.
The mission is to challenge old stereotypes and reframe the old narrative into something empowering, showcasing the diversity of Sweden in a cheerful and playful way.
The logo design is an homage to the iconic Swedish sandwich spread brand Kalles.
ECOSYSTEM
Storytelling is a key aspect of the brand.
The vision is to create an ecosystem of experiences similar to franchises such as “The Moomins” and “Pokémon” but with a focus on quality, intentionality, and social awareness.
STORY
The story follows the 9-year-old boy Ibbe.
The hero
Ibbe meets his late great great great… grandfather in a dream after passing out exploring an ancient underground cave.
He reveals the secret history of blacks in Sweden and the forgotten true origins of the chocolate ball. Together they embark on a quest to make chocolate balls great again.
8x Great grandfather
(rough sketch)
Grandpa balls takes the form of a chocolate ball whilst in the human realm. He’s grumpy and old but kind at heart.
ADULT CHILDREN’S BOOK SERIES
Imagine Pippi Långstrump with a dash of South Park. A light-hearted adventure shedding light on racial issues people of color commonly face in Europe.
ZINE
A quarterly physical zine featuring comic strips, interviews, recipes, pictures from events, and messages from customers.
FASHION LINE
A mix of quirky and kitschy elements.
Patches, stickers and emotes
HANDMADE PLUSHIES
Cute crocheted chocolate ball plushies both big and keychain sized.
PIXEL RPG
Simple mobile game reminiscent of early Pokémon and Zelda.
BALLERS CLUB
Chill community meetup where we get together and do different activities such as hanging in the park, organizing clothes swaps and living room concerts, or rolling balls together.
PR
Big PR events every 3–4 months.
CHOCOLATEPRENEUR
Special edition monopoly-style board game on the inside part of the box with cutout figurines, fake money, cards and dice.
Come watch me eat 100 chocolate balls
Chocolate ball eating in public.
Somebody actually did this but with chicken!
A lot of people came to watch
Scavenger hunt
A city-wide scavenger hunt, where in order to solve the mystery the participant needs to complete a series of riddles, puzzles, and IRL interactions similar to CICADA 3301.
THE WHEEL
A giant lottery wheel with ridiculous prizes.
Grand prize
One whole head of cabbage.
Other prizes:
Odd socks
Weird branch
Oddly shaped coin from a random country
(MIS)FORTUNE COOKIES
Balls with ridiculously bad advice in them:
Avoid any form of exercise; it’s a waste of time and energy.
Never apologize, even if you’re wrong — it’s a sign of weakness.
Got a splinter? Just amputate the whole hand. A hook is a bold fashion statement and an instant conversation starter.
DO YOU SEE THE VISION NOW?
This goes beyond a mere dessert.
It’s a labor of love, something I've been pouring my heart and soul into for a long time.
However, I cannot do it alone.
If inclusivity, community, and play are important to you, let’s join forces.
WAYS TO JOIN THE MOVEMENT
Become a resale point for Ibbe’s or offer them as an add-on to your service.
Offer my balls as a complimentary snack to enhance the experience of your customers.
Become a partner venue for pop-up events.
Spread the word.
Creative collaborations: If you are an artist, I am wide open to all sorts of creative collaborations.
This is my full-time job and only source of income. Your support means that I can devote myself fully into making all these ideas happen.
THANK YOU FOR READING
Let’s make chocolate balls great again.